Impact of B2B Data Decay on Customer Acquisition Cost

Fixing B2B Data Decay Key to Reducing New Customer Acquisition Cost

B2B marketers have to rely on third-party purchased data lists (from "traditional" data compilers) to build prospect funnel for new customers. This third-party B2B data list is often the only way to fill in the hole from losses in renewal and reactivation campaign. Unfortunately quality of third-party data from compilers is often poor. It is not uncommon to find 25 to 30 percent of the data records obsolete. Because of this high-level of data obsolesence, the cost of data and marketing for new customer shoots up due to poor data. Contacts and prospects are not reachable degrading performance of email, telemarketing, and direct mail campaigns.

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Monitor detects and corrects first-party and third-party data decay from employment changes

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Discover enables marketers stay connected with old accounts by finding replacement executives

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Grow builds customized database of new accounts and contacts, not on radar of your competitors

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