Join us at Marist College
East Haven, CT (PRWEB) January 15th, 2016 - Lester, Inc., a provider of fundraising services and solutions to non-profit institutions, will participate as a sponsor and exhibitor of the 2016 NEAGC Conference. NEAGC conference is an annual event that brings together advancement professionals, service providers, and thought leaders in the North East. The March 22nd to 23rd event will be held on the campus of Marist College in New York.
"New technologies are changing the fundraising landscape. Tools such as social networks, crowd-funding, predictive analytics, and mobile communication offer potential to transform fundraising" said Carolyn Lasalle, Executive Director of Fund Raising Services with Lester Inc, "This event will give advancement professionals information on best practices to use these new technologies to improve their donor participation rate. We are excited to have this opportunity to meet with leaders responsible for advancement in the North East and showcase how Lester can empower and help colleges to adopt these new technologies".
Lester has three service offerings "Insight, Acquire, Cultivate" aimed at increasing new donor acquisition, reducing loss of existing donors, and re-engage lapsed donors. Insight brings the power of predictive analytics. Acquire is a multi-channel communication platform that increases contact rates with constituents. Engage facilitates meaningful conversations with donors to cultivate a relationship with them, and improve the renewal rate.
Lester is a premier global services enterprise with more than 800 employees serving the needs of non-profit institutions, business-to-business marketers, and users of information technology products and services. Lester's client base includes almost all of the U.S. B2B media companies, a number of leading private and public colleges, including some Ivy league colleges, schools, associations, charities, and thousands of small & medium businesses in the US, Canada, UK, and Australia.
Lester differentiates itself through innovation that leverages technologies in social media, cloud computing, predictive analytics, and content marketing. Lester is one of the few companies to use the power of emerging internet technologies to improve performance of traditional direct response marketing techniques.
The mission of the Northeast Annual Giving Association, Ltd., is to provide education and guidance to members of academic institutions located primarily in the Northeast on how to increase charitable donations to their educational institutions. The annual conference will host consultants and professionals in the field of fundraising, who present lectures and workshops with an emphasis on annual fundraising.
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