Monitor, Discover, Grow - Lester’s new Data-as-a-Service (DaaS) offerings are changing the B2B marketing paradigm. By overcoming key hurdles impending performance of B2B marketing, these services are unleashing huge improvements in customer retention and acquisition.
All marketers know that the single most important determinant of campaign performance is the quality of first-party and third-party data. Yet quality is often very poor. The main problem is the constant churn in employment. No current data quality solution fixes this problem.
Lester’s DaaS services, Monitor, Discover, Grow tap Social Intelligence with sophisticated data mining tools. These tools automatically detects obsolete records in first-party databases, finds replacement contacts or leads, and builds customized, highly quality, prospect database.
With these services, Lester’s clients have experienced upwards of 10 point improvement in retention and 20 percent reduction in cost of new customer acquisition.
Monitor, Discover, Grow Lester’s innovative and ground-breaking services are truly unique. As far as we can tell, no other B2B marketing company has comparable service offerings.
When we say multi-channel services we mean direct response and digital marketing channels. And that these channels are truly integrated and automated. No other service provider we know can match this.
Our entire solution set is built off open source stack – CRM, Marketing Automation, Analytics, E-Commerce engine. Why overpay for technology that is available for free?
The marketing campaign improvement claims are real and proven. A number of our clients have deployed these services and seen huge improvements in customer retention and acquisition efficiency.
"For almost 30 years I have used Lester for all of my out-going telemarketing. Their team of professionals is the best and always put my best interest first. For my money Lester is not only the best telemarketer, they are my best vendor."
"I want to take this opportunity to express my gratitude for the excellent work Lester Inc. and Lisa Pistilli do for my renewal and new name telemarketing campaigns. For the last several years, they have always completed on time and within budget while even exceeding goals!."
"I have worked with Lester USA on multiple audience development acquisition and retention projects for our company. The company takes the time to understand your business and the needs and goals you have to be successful. Lester works to build lasting relationships."
Lisa Pistilli is the Vice President of Business Development at Lester. Lisa has been with our company for over 15 years. She is instrumental in managing all of Lester's Publishing and Information Services clients. Prior to Lester, Lisa worked as a circulation manager at Kappa Publishing and then Chilton Company. Lisa earned her BBA in Marketing at George Washington University and her MBA in General and Strategic Management from Temple University.
Vice President Business Development
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