Monitor, Discover and Grow - Lester's new Data-as-a-Service offerings are changing the B2B marketing paradigm. By overcoming key hurdles impending performance of B2B marketing, these services are unleashing huge improvements in customer retention and acquisition. These data services leverage social media to fix B2B data decay - a major drag on direct response marketing campaigns. The result is improvements in customer retention and lowe customer acquisition cost.
Monitor detects and corrects first-party and third-party data decay from employment changes
Discover enables marketers stay connected with old accounts by finding replacement executives
Grow builds customized database of new accounts and contacts, not on radar of your competitors