Join us at National Press Club, Washington DC
East Haven, CT (PRWEB) March 10th, 2017 - Lester, Inc. a leading provider of outsourced marketing services serving B2B Media and Associations will participate as a sponsor and exhibitor of the 2017 Folio: Association Media Summit. Folio's Association Media Summit is an annual event that brings together executives and thought leaders from the nation's leading Associations. The March 28th event will be held at the National Press Club in Washington DC.
Monitor, Discover, Grow (MDG) - Lester's innovative Data-as-a-Service offerings - are changing the B2B audience development paradigm. B2B data decay - or contact information obsolescence due to employment changes - is a major drag on performance of outbound marketing campaigns. The larger and older the database, the bigger the problem. Lester's social media based services automatically detect and fix decayed B2B data records. The result is significant improvement in customer retention rate and lower new customer acquisition cost.
Associations can boost their revenues by using these services. Membership retention rates can be increased by reconnecting with past expired members who have moved to new employers. Event participation can be increased by targeting past-attendees who have yet to respond to direct marketing out reaches. MDG by helping grow the top-line is becoming a valuable marketing tool for Associations.
"MDG when launched initially was targeted primarily at B2B Media companies. We are seeing rapid acceptance in that segment of the market. But almost all categories of B2B marketing can benefit from the unique value proposition of MDG" said Lisa Pistilli, Vice President of Sales and Marketing with Lester, Inc. "Associations are a natural extension to our market expansion. We have many years of experience helping and working with Associations. Today, most are struggling to retain members, acquire new ones, and boost their event attendance. MDG, is the answer to these pain points."
Monitor, Discover, Grow - Lester's Data-as-a-Service offerings - were unveiled, at the FUSE Conference in September 2016. Response to Lester's innovative services, at this exclusive invitation only summit of CMOs and CTOs, was overwhelmingly positive. Lester's services tap into Social Intelligence to fix core data quality problems plaguing performance of all types of outbound B2B marketing campaigns.
Lester is a premier global services enterprises with more than 800 employees serving the needs of non-profit institutions, business-to-business marketers, and users of information technology products and services. Lester's client base includes almost all of the U.S. B2B media companies, a number of leading private and public colleges, schools, associations, charities, including some Ivy league colleges, and thousands of small & medium businesses in the US, Canada, UK, and Australia.
Lester differentiates itself through innovation that leverages technologies in social media, cloud computing, predictive analytics, and content marketing. Lester is one of the few companies to use the power of emerging internet technologies to improve performance of traditional direct response marketing techniques.
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