Fundraising Process Fundamentally Changed
East Haven, CT (PRWEB) January 20th, 2016 - Lester, Inc., a provider of fundraising services to non-profit institutions, has launched a comprehensive set of services to increase donor participation, retention and reactivation.
New technologies are changing the fundraising landscape. Social networks can give valuable cues on giving capacity and propensity and offer alternative ways to connect with constituents. Crowd-Funding software can mobilize "social ambassadors" to raise funds from friends and families. Predictive analytics can help focus solicitation efforts on the constituent segments most likely to give and thereby reduce wasted effort. Mobile messaging and applications can facilitate connections with hard to reach millennials.
"Despite the promise of these technologies, most non-profit organizations, have yet to realize significant improvements in their fundraising. In fact, participation at public and private colleges has declined from 8.7% in 2013 to 8.4% in 2014" said Joan Marcus, Senior Vice President at Lester. "Our clients are looking for help in unlocking the promise of these new technologies to boost their Annual Giving & Major Gifts campaigns. The services that we have launched today are the answer to these needs"
Lester has introduced three new service offerings – Insight, Acquire, and Cultivate. These are aimed at increasing new donor acquisition, reducing loss of existing donors, and re-engage lapsed donors. Insight brings the power of predictive analytics. Acquire is a multi-channel communication platform that increases contact rates with constituents. Engage facilitates meaningful conversations with donors to cultivate a relationship with them, and improve the renewal rate.
"Not only are we bringing leading edge innovation to improve the fundraising process, but we are making these services very affordable" said Carolyn Lasalle, Executive Director of Fund Raising Services. "There are no long contractual lock-ins, expensive support contracts, and unnecessary setup costs. Internet and software technology development costs are rapidly coming down the cost curve. We intend to pass these savings to our customers by making Lester's services highly affordable".
Lester is a premier global services enterprise with more than 800 employees serving the needs of non-profit institutions, business-to-business marketers, and users of information technology products and services. Lester's client base includes almost all of the U.S. B2B media companies, a number of leading private and public colleges, including some Ivy league colleges, schools, associations, charities, and thousands of small & medium businesses in the US, Canada, UK, and Australia.
Lester differentiates itself through innovation that leverages technologies in social media, cloud computing, predictive analytics, and content marketing. Lester is one of the few companies to use the power of emerging internet technologies to improve performance of traditional direct response marketing techniques.
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