B2B Marketing Paradigm Changed with Innovative DaaS Offerings
East Haven, CT (PRWEB) September 12th, 2016 - Lester, Inc., a leading provider of B2B marketing services, has launched a comprehensive set of Data-as-a-Service offerings to increase customer retention and lower customer acquisition cost.
Quality of B2B Data is a huge problem for marketers. SiriusDecision, an advisory firm, estimates 25 percent of a typical B2B database to be inaccurate.Poor data quality drags downperformance of marketing campaigns.Current data quality solutions are inadequate. All that they do is fix data hygiene issues such as duplicate records, data field standardization. The bigger problem is the data decay due to employment changes. No current solution addresses this.
Lester's new Data Services "Monitor, Discover, Grow" are finally filling this major gap in data quality solutions.
"Our new data services are changing the B2B marketing paradigm. Our clients are really excited about this" said Lisa Pistilli, Vice President at Lester. "Our clients have experienced almost 10 point improvement in retention and 20 percent reduction in new customer acquisitioncost in their Event Attendee Registration, Magazine Subscriber Acquisition, and Lead Generation campaigns".
Monitor, Discover, Grow - Lester's Data-as-a-Service offerings -were unveiled, earlier this month at FUSE Conference. Response to Lester's innovative services,at this exclusive invitation only summit of CMOs and CTOs, was overwhelmingly positive.Lester's servicestap into Social Intelligence to fix core data quality problems plaguing performance of all types of outbound B2B marketing campaigns.
Lester is a premier global services enterprises with more than 800 employees serving the needs of non-profit institutions, business-to-business marketers, and users of information technology products and services. Lester's client base includes almost all of the U.S. B2B media companies, a number of leading private and public colleges, schools, associations, charities, including some Ivy league colleges, and thousands of small & medium businesses in the US, Canada, UK, and Australia.
Lester differentiates itself through innovation that leverages technologies in social media, cloud computing, predictive analytics, and content marketing. Lester is one of the few companies to use the power of emerging internet technologies to improve performance of traditional direct response marketing techniques.
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