Most brands use a 3 pronged approach for demand generation on social media. They listen to conversations and insert themselves into relevant convesations. They engage with users by publishing content so as to build a reputation for thought leadership. The goal of both these tactics is to grow a large following of their brand. And then they analyze the social media to further help refine these two tactics to grow the following.
Monitor detects and corrects first-party and third-party data decay from employment changes
Discover enables marketers stay connected with old accounts by finding replacement executives
Grow builds customized database of new accounts and contacts, not on radar of your competitors